Binance Labs, the venture capital arm and incubator of Binance, today announced its strategic investment in NFKings, a leading NFT creatives and production company with over 100 intellectual properties (IPs), to contribute to building a sustainable digital creativity space.

The strategic investment of Binance Labs will enable Binance NFT and NFKings to work hand in hand to develop the NFT ecosystem into one that will take digital creativity and gamification to the next level. IPs and brands of NFKings will feature their NFTs on the Binance NFT platform.

“In line with our commitment to building an inclusive ecosystem, our investment aims to foster the growing NFT industry and bring unique digital content to the global blockchain community,” said CZ (Changpeng Zhao), CEO of Binance. 

Helen Hai, Head of Binance NFT, said: “The NFT sector has immense potential, recently valued around US$2.5 billion in sales in H1 2021. Binance has not only launched an NFT marketplace, but also continually invests back into building a thriving and sustainable industry. We look forward to featuring the works of IPs and brands of NFKings on Binance NFT and providing a diverse experience to users.” 

“The amount of investment interest into NFKings by some top notch investors and IP owners has given us great validation of our core business model. NFTs are here to stay and it is our responsibility to build a viable and sustainable ecosystem where brands, IPs, and their customer base can interact seamlessly. We aim to work with Binance NFT to achieve this,” said Matthew Lim, Co-Founder of NFKings.

Established in 2021, NFKings is a fast-growing NFT creatives and production company that has now signed over 100 world-class IPs and brands, to create, produce and distribute their NFTs. NFKings is in the midst of completing its next round of strategic investment.